The Psychology of Belonging In Marketing

Published: May 17, 2021, 11 a.m.

b'The need to belong.

To not just guess the words,
But to join in the song.

All along,
It\\u2019s what we\\u2019re searching for.

Whether we pour our feelings in openness,
Or keep them locked inside our secret box of silliness.

Trombones and violens.
Percussion of every persuasion.

Couldn\\u2019t save a parade of boring.

Pouring into a thirsty cup,
will fill you up
Richer than hoarding gold
Ever could.

Dragons should soar the sky,
Not die for shiny metal.

Settle?
Never.

Searching outside for the missing piece is an unrequited endeavor.
It will leave you\\u2026
And then you\\u2019ll be wanting more.
And more.

Your paper cup has a hole in it
But what\\u2019s a flat tire
When you\\u2019re consuming fire.

Scorched earth
Isn\\u2019t the result of burning passion.
It\\u2019s the consequence of individualistic sadness.

Majestic,
Prophetic,
Angelic,
Sound so bold,
But quickly become dogmatic
When all I see is me.

We need to belong to something.

Have you taken the time to write down your greatest and most important values?
Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning,
And you\\u2019ll have found the key.

Belonging,
It is one of the deepest,
And most important,
Of all the human needs.

P.S.

I hope you enjoy this week\\u2019s episode. :)'