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In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has.

Other topics discussed are:
- delegating as you grow your business,
- managing change and maintaining culture through change, and
- using social media channels to attract new talent and new clients.