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Timeshare CMO is a data-driven digital marketing consultancy based in San Francisco. Melinda Byerley helps us understand the value of balancing the data and adding a personal touch through data interpretation and a genuine love for Timeshare's clients.

Listen to hear why the "so what" matters when you share data with clients so that you can avoid what Melinda calls the "data puke." Melinda also shares Timeshare's rule for virtual meetings, the value of showing over telling, and how understanding data brings credibility to digital marketers.

Melinda also shares what she wishes she'd known sooner and how those lessons influence her decisions today.