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b'How The Influencer Counterculture Is Destroying Traditional Media

Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes.

Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099

MTV \'Cribs\' just returned to television 20 years after its original debut. But \'wealth porn\' may not have the same appeal to a new generation. https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html

To Fight Vaccine Lies, Authorities Recruit an \\u2018Influencer Army\\u2019 https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html

Not your boomer\\u2019s influencer: the rapidly evolving world of influencer marketing https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing

Early-stage brands should also unlock the power of influencers https://tcrn.ch/3fPCUK6 via @techcrunch

The Key Weakness That Could Lead To The Fall Of Influencer Marketing via @forbes https://www.forbes.com/sites/forbesagencycouncil/2021/07/19/the-key-weakness-that-could-lead-to-the-fall-of-influencer-marketing/

Universal, Sony, Warner Partner With Beatsource to Pay Artists \\u2013 Rolling Stone https://www.rollingstone.com/pro/news/universal-sony-warner-label-beatsource-1206878/

As KROQ DJ Kat Corbett Exits, She Reflects on Two Decades at the Station and the Struggles Facing Alternative Radio https://variety.com/2021/music/news/kroq-kat-corbett-exits-locals-only-kevin-bean-1235034057/

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Listen to KOP\\u2019s other programs, When I\\u2019m Not Podcasting\\u2026 and the Wrestling is Real Wrestling Podcast.'