How New Music Trusts TikTok and Rejects Radio (ep.229)

Published: June 3, 2022, 5:52 a.m.

b'TikTok has totally taken over the reigns of new music discovery. KOP talks about how Radio\'s corporate consequences have cost them the leverage they had as a traditional linear medium to introduce listeners to new music.

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TikTok Is Testing Ground for New Singles \\u2014 Why Labels Love It (and Some Artists & Writers Don\\u2019t) https://www.billboard.com/pro/tiktok-song-promo-campaigns-teasers-marketing-songwriter-splits/

He Had a Billion-Stream Hit. Now His Songs Are in Limbo Until They Go Viral on TikTok https://www.rollingstone.com/music/music-news/tiktok-music-industry-halsey-trevor-daniel-1360904/

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