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b'Are Digital Influencers Winning The Prize Fight Over Corporate-Controlled Celebrities?

Influencers are winning, from making boxing a lucrative sport again to raking in millions in endorsements. Are celebrities feeling the heat to stay relevant?

YouTubers vs. TikTokers boxing is the hottest sport for a new generation
https://www.sbnation.com/2021/6/14/22533239/youtubers-vs-tiktokers-boxing-ppv-results

Inside the rise of influencer boxing, which can be wildly lucrative for creators but has been messy for broadcasters
https://www.lamag.com/culturefiles/social-gloves-pits-youtubers-against-tiktokers-in-the-boxing-ring/

Do Consumers Trust Social Media Influencers? Here\\u2019s What Statistics Show
https://www.slicktext.com/blog/2021/06/social-media-influencer-statistics-survey/

Celebrities are crashing the creator economy
https://qz.com/2021902/on-the-internet-celebrities-function-like-influencers/

Influencer Fans May Not Be Ready for Monthly Social Media Subscriptions Yet: Survey https://variety.com/vip/influencer-fans-may-not-be-ready-for-monthly-social-media-subscriptions-yet-survey-1234994447/

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Listen to KOP\\u2019s other programs, When I\\u2019m Not Podcasting\\u2026 and the Wrestling is Real Wrestling Podcast.'