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b'We\\u2019re joined by \\u2018Cool Girl\\u2019 Babba Rivera, Uber\\u2019s former Head of Marketing, an award-winning Brand Marketing Professional, and CEO of bybabba - her very own brand marketing agency. Babba has also been featured in the 2016 Forbes\\u2019 list of the top \\u201c30 Under 30\\u201d for marketing and advertising, ELLE, Vogue, and various other print and digital media.\\nBabba is the definition of a trailblazer, so it\\u2019s no surprise that she\\u2019s one of the panelists for our Pitch Your Biz Competition with ELLE. Tune in to hear Babba\\u2019s inspirational journey from Uber\\u2019s visionary Head of Marketing to risking it all to answer the entrepreneurial call. We\\u2019re picking Babba\\u2019s brain for all things marketing, building a global business, and finding balance between work and life.\\xa0\\nThis episode is brought to you by ELLE, iconic lifestyle brand, and the world\\u2019s largest women\\u2019s fashion magazine. We\\u2019ve partnered with ELLE for their 75th anniversary to celebrate women entrepreneurship. Submit your business pitches to our Pitch Your Biz Competition at bossbabe.com/elle.\\xa0\\xa0\\nFollow Us:\\n@babba\\n@bossbabe.inc\\n@iamanatalie'