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b'What comes to mind when you think of self-care or a better question yet, do you even have a self-care routine? We\\u2019re joined by Dianna Cohen, Founder of Crown Affair, a high-quality haircare line rooted in ritual. Dianna\\u2019s mission is to help women transform their self-care routine by instilling rituals, starting with one of the most neglected areas - your hair.\\xa0\\nDianna is a queen in all things DTC e-commerce and has worked with amazing brands such as Away, Harry\\u2019s, and Outdoor Voices. Her passion for building brands and crafting narratives that connect with the consumer on a deeper level inspired Dianna to create her own brand, Crown Affair.\\xa0\\nIf you want to build a product-based business in 2020, then listen up. We\\u2019re diving deep into what it means to create a brand with intention and how to craft a narrative that resonates with the consumer because it\\u2019s simply not enough to just have pretty packaging. You have to disrupt the larger industries by creating a unique line where each product is designed with meaning and Dianna is a pro at doing just that.\\xa0\\nTune in as Dianna shares her journey of building beloved brands for other businesses to taking the leap and starting her own, one that helps people create long-lasting self-care rituals through high-quality and intentional products.\\xa0\\nLinks:\\nSign up for our free 10-day Instagram Challenge: bossbabe.com/instachallenge\\nThis episode is sponsored by SOUL CBD. Get 20% off on SOUL CBD products using code: BOSSBABE. https://mysoulcbd.com/\\nFollow:\\n@bossbabe.inc\\nDanielle Canty, @daniellecanty\\nDianne Cohen, @diannacohen\\nCrown Affair, @crownaffair'