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Michael Simmons, co-creator of the Fantastical app (#1 Apple Store app), talks with host Jeffrey Zeldman about artificial intelligence and machine learning, why iOS 7 is more than a skin job, the design of Fantastical (and Fantastical 2), the Apple ecosystem, sweating the details, developing a natural language parser, reinventing calendar software, why \\u201cyou have to ship,\\u201d how to stay inspired on a long-term project, how to do a huge launch with no budget, what Microsoft was great at, Apple\\u2019s product design strategy, starting simple, human interface guidelines, and more.