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87: Anthony Casalena
Squarespace founder and CEO Anthony Casalena (@acasalena) is my guest in Episode No. 87 of The Big Web Show ("everything web that matters"). We discuss the platform's capabilities and the three markets it serves (consumer, designer, developer); the journey from one-person start-up to 120-person company; the launch of Squarespace's new e-commerce platform; how to design a start-up that makes money the day it launches; ways to build community around a non-open-source platform; the effectiveness of good old-fashioned traditional advertising in marketing an internet company like Squarespace; staffing up and laying people off; and much more.