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b'It\\u2019s a new year and you\\u2019ve likely set some new goals for yourself. Now you just need some motivation to work on them. So you read motivational quotes on Instagram, listen to a motivational podcaster yell at you for thirty minutes while you commute to work, and repeat affirmations about crushing it every morning and night.\\xa0\\nYou\\u2019re feeling motivated. Really motivated. You start to take some steps to accomplish your goals.\\xa0\\nBut then a few days later, you\\u2019re not feeling so motivated, and because you\\u2019re not feeling it, you stop working on those goals of yours. Then you start feeling guilty about not working on your goals, so you return to reading motivational quotes on Instagram to help pump yourself back up to get going.\\xa0\\nSound familiar?\\nIf so, my guest today argues that you\\u2019ve likely fallen for the "motivation myth." His name is Jeff Haden and his latest book is "The Motivation Myth: How High Achievers Really Set Themselves Up to Win." Today on the show, Jeff explains what the motivation myth is and why it\\u2019s so alluring. We then discuss the real secret to lasting motivation, and no, it\\u2019s not reading motivational quotes or listening to motivational speakers. Jeff then walks us through specific tactics you can start using today to tap into this genuine catalyst for achieving your goals.\\xa0\\nIf you\\u2019re a motivational junkie that doesn\\u2019t have a lot to show for all your inspired intentions, this episode is for you.'