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When trying to convince someone or alter their behavior we often lead with facts and figures. Ironically, that might be the LEAST effective strategy for inspiring real, lasting change. Rather, we should utilize the most powerful persuasive ability humans possess: storytelling.\n\xa0\nYou might roll your eyes or reminisce on bedtime stories as a kid, but good stories aren\u2019t just for fun and laughs- they can quite literally capture audiences, move people to action, and catalyze change. Better yet, storytelling is a skill and just by understanding/utilizing a few simple \u201cingredients\u201d we have the ability to make our communication that much more convincing.\xa0\n\xa0\nToday\u2019s guest, Kinda Hall is a professional storyteller (yes, you read that right!) who teaches leaders, executives and entrepreneurs across countless industries to harness and leverage the power of their stories. Her book, Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it \u201cmay be the most valuable business book you read." In 2020, she became the Chief Storytelling Officer of SUCCESS Magazine where she interviews icons like Deepak Chopra and Misty Copeland in an effort to hear and share their stories of success. She is based in New York City with her husband and two children. \n \nOn today\u2019s episode we discuss:\nThe 4 essential components to a good story and how to implement them\nWhy every professional needs to become an expert storyteller\nWhen to share personal stories and knowing where to draw the line\nHow to create powerful stories from the small moments in life\nConnect with Kindra:\nVia her books: Stories That Stick and Choose Your Story, Change Your Life (pre-order)\nVia Instagram: @kindrahall\nVia Twitter: @kindramhall\xa0\nAs Kindra knows and shared, these days, \u201cIt\u2019s not enough to differentiate, you have to be uniquely relevant.\u201d Speaking of, there\u2019s just 1 WEEK LEFT to sign up for our most popular online workshop!\xa0\nCLARITY 2.0: TUESDAY, JULY 27th at 3:00PM EST.\xa0\n\xa0\nRegister at artofcoaching.com/clarity!\n\xa0\nFinally, we know there\u2019s a LOT of nonsense out there when it comes to supplements. It seems impossible to decipher who\u2019s selling good products and who just has great marketing. That\u2019s why we partner with Momentous.\n\xa0\nMomentous quality tests their products at the highest level and they are for anyone who wants to feel better without overthinking their options. Better yet, you\u2019ll get 25% off your first purchase and 15% of all subsequent orders using code BRETT25 at checkout.