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Living in a moment when competition for our attention is at an all time high makes the medium through which we convey our message absolutely critical. From social media to marketing, the platform we wield (or don\u2019t wield...) can communicate as much about our values as the words themselves. And while this debate is nothing new, today\u2019s guest Kenny Kane has a unique perspective on this issue and many more.\xa0\n\xa0\nKenny is the owner of Oak Park Los Angeles (Home of CrossFit Los Angeles - CFLA) where he and his team have created a paradigm through which gym members are able to transfer the adaptive capacity developed through physical fitness training to life itself.\xa0 Kenny also teaches \u201cThe Craftsmen\u2019s Workshop,\u201d an intensive coach development program and is the Founder/Host of The Body of Knowledge Podcast (as well as two others). If that wasn\u2019t enough, Kenny was also a dual sport collegiate athlete and comedian before dabbling in martial arts and hip hop dance.\n\xa0\nAt Art of Coaching, we STRONGLY believe the medium matters. That\u2019s why we created a space for leaders to learn and practice communication away from social media. No ads, no distractions, no fluff - just video based personal interactions with people who want to get better. Join us at artofcoaching.com/channels and become a part of our new favorite learning space - The AoC All-Access Community.\xa0\n\xa0\nIn this episode, we cover:\n\nWhy and how to match your medium with your message\n\n\nIdentifying and navigating extractive technology\n\n\nMarketing vs. coaching - does all behavior change need to be ethical?\n\n\nThe Diamond Goldfish & how to lead under pressure\xa0\n\n\nEarning your voice - should there be a meritocracy in social media?\n\n\xa0\nConnect with Kenny:\xa0\n\xa0\nFor more on The Craftsman\u2019s Workshop, email info@oakparkla.com\nVia his website: www.oakparkla.com