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b'As you all know, my passion is storytelling and it\\u2019s been the common denominator in my work in media so it\\u2019s no wonder that I look for stories wherever I go. Did you ever think that a piece of jewelry could tell a story? I am so pleased to announce my partnership with a demi-fine jewelry brand, Klas Squared. We have a very special surprise for you at the end.\\nBut for now, I want to shine a light on the founders of the brand, a mother-daughter duo - Lori and Kirsten Schmidtke, and share their story.\\nAbout Lori Schmidtke\\nLori Schmidtke is the founder and lead designer of Klas squared. With a career in fashion design spanning over three decades, Lori\\u2019s creative brilliance is the passion behind the brand\\u2019s designs and aesthetic. Her artistic vision combined with a focus on quality is evident in the modern minimalism and clean composition of each piece. Lori designs and handcrafts Klas squared jewelry in her home studio in London, Canada.\\nDesigning for Klas squared is all consuming for the designer. Lori thrives on the process of sourcing materials based on colour, shape and texture and finding new and modern ways to create jewelry for the everyday, powerful woman:\\n\\u201cI see everything through a lens: colour, shape, and composition. Whether it\\u2019s admiring nature, fashion, contemporary art or travel, I\\u2019m always envisioning it as a piece of jewelry\\u201d.\\nAbout Kirsten Schmidtke\\nKirsten Schmidtke leads the business, branding, and content strategy for Klas squared. With a successful background in business and creativity in her DNA, she was motivated to join forces with Lori for an opportunity to make a mark and leave an impact. She is drawn to the colour, detail and composition of fashion, falling in love with its ability to transform your mood, your energy, and your confidence.\\nKirsten\\u2019s talent in the art of styling, curating a look, and creating a brand aesthetic, led her to the centre of Klas squared\\u2019s campaigns modeling the newest designs. Although much of her time is spent analyzing numbers, driving business strategy, and writing copy, her love for the creative process is equally as important, and fulfilling.\\n\\u201cI don\\u2019t get to make all of the decisions [at work], but I do get to decide what I wear. I believe fashion has the ability to transform your energy, and accessories have the power to take it a step further: to express your personality, your beliefs, and what you stand for.\\u201d\\nMeet My Guest:\\n\\nWEBSITE: Shop.KlasSquared.com\\n\\n\\nINSTAGRAM: @klassquared\\n\\n\\nINSTAGRAM: @lorischmidtke\\n\\n\\nINSTAGRAM: @kirstenschmidtke\\n\\n\\nFACEBOOK: /klassquared\\n\\n\\nFACEBOOK: /kirstenschm\\n\\n\\nLINKEDIN: /klassquared'