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b'The Facebook uproar - wow! I\\u2019m shocked that people are shocked. We put our lives online for the world to see \\u2013 the temptation for nefarious actors to act is there. We can\\u2019t be surprised at the result.\\n\\nWhat happened? Facebook and UK-based Cambridge Analytica (\\u201cCA\\u201d) are at the eye of the storm. It was NOT a data breach. It was NOT a cyber-attack. It was a case of poor supervision on the part of Facebook with regard to how a 3rd party developer accessed and used Facebook member data. \\n\\nWho is Cambridge Analytica? Other than dead in the water, CA is a data mining/data analytics firm. There are thousands of companies like CA that aggregate and analyze data for various purposes.\\n\\nWhat did CA do wrong? CA\\u2019s sin was that the firm misrepresented itself and how it would access and use Facebook member data. CA positioned itself as a personality survey application. Approximately 300,000 Facebook members downloaded the app. CA designed the app to capture your data and that of your Facebook friends. So for every person that downloaded the application, CA captured data on not only the 3000,000 people that downloaded the app, but also on an additional 166 people for every one person \\u2013 or 50 million people in total. While you may have provided consent, your Facebook friends did not. That\\u2019s strike one against CA and Facebook. \\n\\nSecond, CA used this data to inform the Trump campaign\\u2019s political targeting effort. The Facebook members who gave their consent did so never knowing that their data would be used for a political campaign, much less their friends whom never consented to anything. \\n\\nBy the way, the Obama campaign did something similar. It too created an app for political purposes. It too captured Facebook data not only for those members who provided consent, but also for Facebook members who were friends of those who consented but never provided content themselves. So CA and the Obama campaign had strike one in common. The Obama campaign however was \\u201ca bit\\u201d more upfront in that its application was clearly a political application. I say \\u201ca bit\\u201d because none of these apps ever spell out in detail the extent of data collection and analytics that will be applied so that the average non-techie can understand it. \\n\\nThus, it pays to be tech-literate. One failsafe \\u2013 if you don\\u2019t understand something \\u2013 don\\u2019t provide your consent. You should assume that any time you download an application or browse a website that the app or Website will ingest your personal data. As a precaution, set your privacy settings to \\u201cclosed\\u201d \\u201cor at the extreme \\u2013 don\\u2019t download the darn application.\\n\\nCEORater: CEO & Company Profiles. Crowdsourced Reviews\\nWebsite: https://www.ceorater.com/\\nFacebook & Twitter: @CEORater \\nInstagram: @CEORaterOfficial\\nLinkedIn: linkedin.com/company/ceorater/\\n\\nTEK2day: Technology, Capital Markets, Corporate Governance, Leadership, Entrepreneurship\\nWebsite: https://tek2day.com/\\nFacebook & Instagram: @TEK2day\\nTwitter: @TEK2dayOfficial\\n\\nCEORater Founder & CEO Jon Maietta \\nLinkedIn: linkedin.com/in/jonathanmaietta\\nTwitter: @jonathanmaietta\\nMedium: @jonathanmaietta'