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Iowa: Big data, big win
No matter what end of the political spectrum you're on, there's one universal takeaway from the Iowa caucus: Data matters. The winning candidates used big data effectively to target and activate voters.This season we're on the trail, and deep in the data that matters. Episode 27 of the TechRepublic podcast is the second of our three-episode series about how technology is shaping the 2016 US presidential election, and what you can learn from it to improve your business. Editor-in-chief Jason Hiner and I discuss how smart campaigns use big data and social media to win elections. Read more: http://tek.io/1PUPqXR. Thanks for listening.