BROADCASTS.com

In this interview, Scott McNealy, CEO of Wayin, talks with Peter High. Some of the topics discussed include: The inspiration behind Wayin, his digital marketing software company The disadvantages of locating a company in the San Francisco Bay Area The tremendous growth of Wayin and EngageSciences The sophistication and evolution of executives who have worked with Wayin’s offering How Wayin uses insights and real-time campaign tweaking to change the decisions it makes How his work at multiple times of the Internet’s growth will fuel his activities around new trends including cloud, mobile, and social The resources he uses to remain abreast of innovation and technology The future of the Chief Information Officer role Eye on the Trends: Big Data, and the intersection of new and old industries