BROADCASTS.com

331: In this interview, Manjit discussed World Class IT Principle One, People, and World Class IT Principle Four, IT and Business Partnerships. Among the topics discussed include: Clorox’s increasing focus on developing direct relationships with the end-customer, and the ways in which this is enabled such as enhanced understanding of the customer journey through digital marketing as well as direct shipping enabled through supply chain efficiencies The techniques Clorox uses to build consumer journey maps, and the ways in which their brands use the consumer journey maps to determine how and where to engage The ways in which IT immerses itself in the day-to-day operations of different groups so that they can better understand their challenges and thus better serve them Clorox’s focus on data and analytics, and the focus on helping groups find the right data sets rather than just analyzing as much data as possible How and why the IT team has gotten involved in new product innovation, especially in the early stages The skill mix changes required for Clorox to reach its goals, and the ways in which they bring in people with new skills or perspective Eye on the Trends: AI/ML, Agile, DevOps, IoT, Connectivity