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388: Volvo CDO/CIO Atif Rafiq discusses Volvo’s evolution into a mobility company. While Volvo has been around since 1927, the company’s executives’ first order of business is to define the future state of the company, which allows them to understand the ambition they need to fulfill. If a company can put together a plan to move towards that higher ambition, it will gain momentum, which builds on itself. Atif claims that once a global company has clarity on this aspect, it will have the necessary resources to chase that. We also discuss Atif’s focus on the customer experience, Volvo’s partnership with Silicon Valley firms, the company’s value proposition to potential employees, among other topics.