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404: Align Technology Senior Vice President of Information Technology Sreelakshmi Kolli discusses how the company is leading the evolution in digital dentistry by transforming the industry from analog to digital. Kolli claims that there are over 300 million consumers that could benefit from teeth straightening, and the only way to reach all of them is through digital technologies. Because of this, Kolli cites that everything the company does is dependent on digital and that IT is the central nervous system for the company. Through this transformation, Kolli is focused on delivering great treatment outcomes with data science, driving consumer demand to doctors’ offices, helping with conversion as customers become Invisalign patients, using global scalable infrastructure to support real-time ordering from over 100 countries, and manufacturing over 400,000 customized aligners per day. We also discuss Kolli’s take on IoT and blockchain, Align Technology’s value proposition to potential employees, how being a consumer of the product helps the company better understand the customers’ needs, among other topics.