The New CFO Agenda: Tying Predictive Analytics to Financial Performance Part 2

Published: Nov. 6, 2013, 8 a.m.

Today\u2019s buzz: Predictive. IBM\u2019s Watson beat Mensa on Jeopardy. Target knows your family. Match.com picks mates. How are they so smart? The experts speak. John Elder, Elder Research: \u201cHumans and machines have very different strengths and weaknesses. The best decisions come from combining their two types of wisdom. Greta Roberts, Talent Analytics: \u201cWhen a predictive approach is added to the hiring process, cost-benefit models sometimes show it is more powerful to screen out potential bottom-performing hires.\u201d Eric Siegel, \u201cPredictive Analytics\u201d: \u201cEveryone's heard that correlation does not entail causality. But without establishing any causality, how can we trust a predictive model?\u201d Henner Schliebs, SAP: \u201cAre CFOs the better CEOs? Advanced finance analytics drive the strategic role of finance heads with holistic intelligence about financial, operational and company performance. Master your margins \u2013 become a king.\u201d The New CFO Agenda: Tying Predictive to Financial Performance\u2013Part 2.