Social Selling and the Golden Rule: Manners Still Matter

Published: March 8, 2017, 8 a.m.

b'The buzz: \\u201cWe have to remember social over selling\\u201d (Viveka Von Rosen). \\u201c[Social networking risks]\\u2026Trickier to manage are lapses of etiquette, tone and consistency\\u201d (Barbara Giamanco and Kent Gregoire).'