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The buzz: \u201cWe have to remember social over selling\u201d (Viveka Von Rosen). \u201c[Social networking risks]\u2026Trickier to manage are lapses of etiquette, tone and consistency\u201d (Barbara Giamanco and Kent Gregoire). The Golden Rule \u2013 \u201cDo to others what you want them to do to you\u201d \u2013 still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to \u201cplay nice\u201d in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boileau, SAP: \u201cYour customer doesn\u2019t care how much you know, until they know how much you care\u201d (Damon Richards). Hilary Carter, InTune Communications: \u201cA fool with a tool is still a fool\u201d (Grady Booch). Julio Viskovich, rFactr: \u201cSaying hello doesn't have ROI. It's about building relationships\u201d (Gary \u201cVee\u201d Vaynerchuk). Join us for Social Selling and the Golden Rule: Manners Still Matter!