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Multi-Cultural Marketing: Ready to Reach 50 Million Latinos?
b'Information is still king. But you\\u2019ll need a different mantra to capture the ear \\u2013 and the wallets \\u2013 of the vast Latino market. \\nAccording to JeffreyGroup president Mike Vald\\xe9s-Fauli, \\u201cCulture is king...'