BROADCASTS.com

Information is still king. But you\u2019ll need a different mantra to capture the ear \u2013 and the wallets \u2013 of the vast Latino market. According to JeffreyGroup president Mike Vald\xe9s-Fauli, \u201cCulture is king...Only now are we starting to see savvy-marketers at major consumer brands that \u2018get it\u2019...The nuances surrounding countries of origin make for remarkably different points of view from Mexicans in Los Angeles, to Puerto Ricans in New York, to Cubans in Miami. Corporate America stands to benefit from acknowledging this difference.\u201d Noting that Latinos are \u201cheavier and savvier\u201d tech users than non-Hispanic anglos, he observes that \u201csmart marketing experts are looking 15 years ahead to the coming surge in bi-cultural households.\u201d Is your company creating a great customer experience that endears your brand to this blossoming market? Tune in for Multi-Cultural Marketing: Ready to Reach 50 Million Latinos? p.s. Thursdays at 1 PM Pacific, you\u2019re invited to join us In the Cloud with Game-Changers.