Modern Competitive Analysis: Remember Social Media - Part 2

Published: Nov. 15, 2017, 8 a.m.

b'The buzz: \\u201cYou\\u2019ll be in trouble quickly if you assume your only\\u2013or biggest\\u2013competition looks exactly like you\\u201d (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition.'