Future of CRM: Know Thy Customer, Know Thy Profit

Published: Dec. 21, 2011, 8 a.m.

b'Some things never change. \\u201cThe customer is always right\\u201d, a slogan associated with Marshall Field\\u2019s department store in the late 19th century, and attributed earlier to French hotelier C\\xe9sar Ritz, holds true today.'