Consumer Products Industry Under Attack: Reclaiming Market Share - Part 2

Published: Sept. 12, 2018, 7 a.m.

b'The buzz: \\u201c56 cents of every dollar spent in a store is influenced by a consumer\\u2019s digital interaction with the product over multiple connected devices.\\u201d (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook).'