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What\u2019s in a name? Plenty, for today\u2019s CIO. Why? The role is changing so much, so often that it\u2019s hard to know what the \u201cI\u201d means at any time. The experts speak. Steve Romero: \u201cCalls for the \u2018new CIO\u2019 are not new at all. CIO Magazine\u2019s State of the CIO \u201807 survey resulted in the identification of four distinct CIO archetypes: Business Leader, Innovation Agent, Operational Expert, Turnaround Artist. In 2011, its 4 Personas of the Next Generation CIO were Chief Infrastructure Officer\u2026Integration Officer\u2026Intelligence Officer\u2026Innovation Officer.\u201d Nigel Fenwick: Marketing is the biggest opportunity for IT since the Internet. Martin Heisig: \u201cTo go boldly where no one has gone before. This is what today\u2019s IT leaders have to do. Consumerization of IT is the new innovation driver. I have to make my end users a core part of my IT design processes. I have to know what consumers want next because they will want it soon in the enterprise.\u201d Join us for the Changing Role of the CIO: The I\u2019s Have It.