Blockchain Technology: Turning Marketing on Its Head?

Published: Feb. 22, 2017, 8 a.m.

b'The buzz: \\u201cBlockchain is much bigger than Bitcoin and its reach is far more holistic.\\u201d (forum.daohub.org) \\nIn search of the holy grail of a unified customer profile, marketers have built massive databases for up-sells, cross-sells, promotions, retention.'