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How brands can effectively leverage social commerce to increase sales (feat. Apu Gupta)
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Episode 42: We spoke with Apu Gupta, CEO at Curalate, a social commerce company that turns any image or video into a storefront for brands like Whole Foods, Nordstrom, and Crate & Barrel. We discuss how Curalate was born out of the ashes of a failed startup, the best ways to leverage influencers, the editorialization of ecommerce, and more.
\\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/besttechie/support'