Apple Versus Google

Published: July 21, 2015, 7:24 p.m.

b'A few years ago, there was no reason to see Apple and Google as direct competitors \\u2014 but thanks to the mobile space, all that has changed. Now the two tech giants are going head-to-head in a contest for the mobile device market share, but their approaches to this race remain very different. This week, we discuss the nuances of this competition and what these two different approaches can teach us about business models and innovation.'