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b'If you\\u2019re into digital marketing and Google Adwords, then this is an interview you should be listening to. RocketROI is a marketing automation tool, for small or medium enterprises, that need an efficient way to plan their advertising with Google Adwords while raising their ROI. Ignacio Rodes, CEO & founder of RocketROI, decided to make his own tool when he couldn\\u2019t find one to do the job for him. He gained expertise by actually preaching what he believed in; that using robots, for marketing analysis of ads, was more efficient than using humans. In the online travel agency, where he used to work, he managed to triple sales and cut advertising expenditure to half. The startup has already raised 500K euros from one of the largest buyers of advertising channels, on Facebook and Instagram, for Southern Europe and Latin America. Interviewed by Sakis Triantafyllakis for Tech Talks Central'