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How do Australian Tech companies stand out in Asia? Which Asia? India-Asia? Japan-Asia? China-Asia? Singapore-Asia? Be more specific. 

Andrew Wei Min Lee, an experienced negotiator with over half of his life spent in Asia, provides powerful considerations in engagement with Asian clients. Having led successful commercial negotiations and dispute resolutions while living in China, Australian born Andrew has often seen the lost-in-translation deal-breaking scenarios between East and West. He highlights to Alex and John from Ninja Software a common oversight, the lack of awareness of the cultural stereotypes and invisible baggage each person brings to the table. 

Also explored is the booming e-commerce phenomena in Asia. Tech integration is faster in Asian countries which interestingly has a direct correlation to better, cheaper internet access and their cultural position on privacy. 

With regards to tech opportunities, Andrew advised, “We can do more to understand what technology platforms are being used overseas. That knowledge can unlock a lot of business potential”. 




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