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b'Jennifer Didier speaks with Rachel Meranus about how the products we all love get from one place to the next.\\xa0 She shares about the industry itself and how women have been making an impact.\\xa0\\nMore about Rachel Meranus:\\n\\n\\n\\nRachel Meranus, CRMO, Transfix\\n\\nRachel Meranus is the Chief Revenue and Marketing Officer of Transfix. Rachel has spent the last two decades leading marketing and communications across a variety of venture-backed B2B SaaS companies in the CommsTech, MarTech, and AdTech sectors. Rachel\\u2019s expertise lies in building high-performance marketing teams; establishing go-to-market strategies, processes, and infrastructure to create long-term scalable growth; developing cross-departmental alignment to drive opportunity and accountability across sales, customer success, product, and marketing; understanding the market and the customer through primary research; building differentiated, empathetic, and trusted brands; and managing multi-million dollar marketing budgets.\\xa0\\n\\xa0\\nShe has built and led marketing teams most recently as CMO at Botify, an enterprise SEO technology company, CMO at Olapic (now Olapic by Social Native), a leader in visual marketing technology, CMO at MediaMath, a leader in AdTech, and SVP at PR Newswire/Cision. Rachel is a native New Yorker hailing from the Upper West Side who now lives in Montclair, NJ with her husband, two children, and a 15 lb cockapoo. When she is not marketing high-growth brands or acting as an Uber driver for her two teenagers, Rachel can be found swinging kettlebells or doing yoga.'