Product Innovation: Recruiting quickly, conveniently and cost effectively by disintermediating the middle-man

Published: May 27, 2019, 10:13 a.m.

This podcast interview focuses on a product innovation that has the power to radically change the way recruitment is done. My guest is Tulika Tripathi, Founder and CEO of Snaphunt.


Tulika has been in the recruitment space for almost two decades and has worked across many countries. She’s worked as a Managing Director for Michael Page in Singapore where she was responsible for South East Asia. Later on, she took on the responsibility for Michael Page’s entry strategy into India as well as setting up and growing its Indian operations.

In 2013 she took on the MD role at Hudson, where she led their recruitment business across Asia. And in February 2017 she founded Snaphunt.



It was the big idea behind Snaphunt that triggered me, hence I invited Tulika to my podcast.


We explore what’s broken in the recruitment industry and how that is slowing down complete sectors. We then discuss how, by taking a radically different approach to the problem, hiring cost can be reduced by up to 99% and hiring speed increased by at least 30% 


Here are some of her quotes:


The best way to describe Snaphunt is this:

Snaphunt is a specialist recruitment agency, with no human recruiter.


What I realized over the course of my career is that recruitment hadn't changed much in the last 20 years.

I just realized over time that there was a way to leverage technology to do the same thing in a much more effective way.


I saw this trend, and I felt rather than trying to reshape an existing business model to meet this, there was a phenomenal opportunity to create a new category of recruiting solutions from scratch.


I didn't want to be the person who said, I also had this idea a few years ago, but I didn't do it. So I've done it, because it needs to be made.

So I'm disintermediated the whole thing.



During this interview, you will learn three things:

  1. That by taking a platform approach you can deliver unexpected shifts in value for your customers.
  2. How elegance and simplicity always wins – and that this requires you to cut everything away that seems ‘cool’.
  3. Why you should be open to agree on the outcomes you want, rather than being fixed to how you think you are going to get there.

 



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