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Last time, we defined the concept of what a data champion is. In case you missed it, a data champion is an individual who understands how important data is for the future of humanity. A data champion then takes that knowledge and understands that he has to protect his own data from bad actors while also taking steps to share it with people who will use it for good. However, last time, we focused on the idea of the data seller as a data champion. In this post, we\\u2019d like to explore the buyer as a data champion.\\xa0

These days, every corporation is busy trying to be seen as forward thinking and concerned about the environment. And of course, we\\u2019re going to be happy anytime someone takes a step in that direction, assuming that it\\u2019s genuine and not a marketing ploy. However, all these companies need to ask how they are going about getting their data in the first place. Are they getting it ethically? With the consent of those they are getting it from? Or are those companies buying it up from aggregators, skimmers or other third parties that have no business selling anyone\\u2019s data? If the answer is the latter, then one thing is certain, that company is not what we would call a data champion.\\xa0

How should a company treat its data in order to be considered a data champion? For one, it has to make sure that it is getting that data in a way that reflects genuine social responsibility. You have to be getting it from people who know they are giving it. Specifically, they have to know they are giving their data to you. No third parties. Next, you should be making sure the data will actually be information that can help you solve the problems you want to solve. Otherwise, you are just hoarding data for no good reason. Not only is that wasteful, if we\\u2019re being honest the temptation to abuse it will be high. When all of that data is just sitting there, taking up server space which takes money to maintain, few will be able to resist the pull to go mining it for applications that the original owner of the data may not have agreed to.

A company should be asking themselves if they are treating data not just as a valuable resource but as an actual expression of the thoughts and desires of the individuals that generate it. Are they then seeking to use that data for the benefit of themselves and their shareholders, or the benefit of all, including the people who generated the data in the first place? Are you in the role of benefactor or exploiter? Defender or mercenary?

The goal for a data buyer that wants to be a data champion should be to build that better world. To source their data honestly so that the people who generate it know who they are giving it to and why. It\\u2019s then incumbent on the company to use that data to solve problems and provide goods and services that will benefit others, to build people up, not merely as a way to get more money out of them. Trust us, doing the right thing and doing it responsibly will lead to plenty of opportunity for profit while still treating people as fellow human individuals.\\xa0

Remembering that there are individuals behind that data is key. When you sign up as a buyer with TARTLE, you aren\\u2019t buying data from us. You\\u2019re buying it from individuals. The sellers don\\u2019t sell their data to TARTLE, we don\\u2019t own it. TARTLE is just the safe go between, the town marketplace where the party to party transactions happen. When you as a buyer work with TARTLE you are getting the best data, the cleanest data that will help you make the best decisions for your organizations because it is straight from the source. You\\u2019ll know how to do the best marketing and provide the best products that will actually help people and be what they really want. That means both a better world and better profits.\\xa0

What\\u2019s your data worth? www.tartle.co