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TARTLE is calling on everyone to become a data champion and help change the world. Now, you are probably asking, \\u2018what is a data champion?\\u2019 And \\u2018how can such a thing change the world?\\u2019 A data champion is a person who understands the importance of data, the power it has, and the need to protect it. That champion is someone who knows all of this and realizes it\\u2019s up to him to take responsibility for that, for his own data and protect it. What\\u2019s more, the data champion makes the choice to lead, to help others understand how pervasive and important data is, both to protect and to share.\\xa0

How do you do that? Signing up with TARTLE is a great way to start. When you sign up as a seller, you are taking control of your data in a new way. Synching your account with us allows you to encrypt your online activity, protecting it from the prying eyes of an untold number of bad actors. Now, instead of just complaining about the way big tech or your government is doing things with your data that you don\\u2019t approve of, you have taken responsibility for your data. It is now protected and at least someone else will have to work at it a bit to get a hold of it. Once you\\u2019re working with us, people can\\u2019t take and use that data without you\\u2019re allowing it. What\\u2019s more, a TARTLE seller is also someone who is willing to take a chance in the data sharing movement. An active seller is trusting us and our servers to actually handle that protection, and also to not take unfair advantage of your data. You and other early adopters are trusting us to do what we said we would do. Should you choose to actively sell any of your data, you are becoming a true data champion in that you are willing to share it with the world, hoping that simple action will contribute to making the world just a little bit better. Sharing that fact helps others to see your example, elevating you to a leader.

Better yet, we can harness the competitive nature of humanity and actually get people trying to outdo each other, to share more data and be able to show others the benefits of doing so by pointing out the products and the research that you\\u2019ve helped develop by sharing your data. In this way, we are using our competitive nature to unify around a cause, kind of like how the Olympics does this with sports.\\xa0

Someone might object that they can\\u2019t really have an impact. After all, someone hanging out in Africa with a free Facebook phone might be feeling fairly insignificant. That\\u2019s the beauty of TARTLE, it\\u2019s made for people like that. It doesn\\u2019t matter where you are in the world. So long as you have some device that lets you access the internet, TARTLE can safely connect you to the wider world. Sure, an individual set of data might seem insignificant on its own. However, the biggest, most paradigm-shifting data sets are just collections of individual data packets. Everything begins with just one person and there is no reason that it couldn\\u2019t be you. Then others who made the same choice to take control of their data can work together. That leads to a bigger example being set, a larger positive impact which in turn inspires still others. Soon enough, those individual inspiring examples snowballs into a movement, a movement that in time can change the world.

So, once more we ask you that deceptively simple question \\u2013

What\\u2019s your data worth? www.tartle.co