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Aeron Zentner is an accomplished leader in the world of analytics, supply chain management, research, and a couple dozen other things. Currently the Dean of Institutional Effectiveness at Coastline College, Dr. Zentner has helped in the completion of thousands of research projects and has been published dozens of times. In his spare time, he works as an editor and author for SAGE Publications and McGraw Hill.

Aeron first started to get into analytics back in 2008 when he practically fell into a research analyst job. At the age of only 29, he became a Dean and not long after was asked to teach analytics to people who did not have a major in it. To do that, to teach analytics to people who were not necessarily steeped in it, he developed an experiential learning program with SAGE. He worked with twelve other experts around the U.S. to develop the program which will be coming out soon.\\xa0

Teaching others about the importance of data is a genuine passion for Aeron. He sees it as a bridge that will help us achieve a greater understanding of the world around us. This can help people, regardless of the field they are in to get beyond mere intuition and gut reaction that is based on immediate observations and provide a bigger picture of what is going on beyond what they directly experience. It helps actually provide the \\u2018why\\u2019 to what they are seeing and experiencing. The data then can be the bridge that will help people utilize their available resources more efficiently, to get the most bang for their buck.\\xa0

How does one stop bias from creeping in though? Bias after all is a part of the human condition, we naturally see things in a way that is favorable to ourselves. The first step is to actually take a hard look at the questions that we are trying to use data to answer. Is the question itself biased? How is it being framed? It is also worth looking at what is influencing us. How much is based on our interpretation of customer behaviors and how that will affect our activity going forward? Finally, any company should check itself against its mission. Is your personal bias, or even the success of the company in a particular area influencing decisions in a way that is contrary to the mission? That mission becomes a standard by which the company can measure itself.\\xa0

So, not to put too fine a point on it, how does Coastline College measure up? Does the college and its students live up to Coastline\\u2019s own high standards? Does the college produce students who are competent to analyze data? One thing the college is doing is tracking students post-graduation to see how they themselves are actually performing according to their own goals at the time of graduation. And of course, they go directly to the students when they come into the college as well. Surveys ask them why they selected Coastline and the particular courses they did. What are their goals? What do they hope to get out of their time at the college?

All of that data helps the college be a lot more flexible than other similar institutions. It also helps that they are small, which allows them to more easily tweak their classes, how they are constructed, how long they are, and to make changes to the overall college experience if they identify a problem.\\xa0\\xa0

With such a focus on getting direct data from their students, Coastline College is setting itself up to be a true beacon of the next stage of the digital age, one that will be instrumental in getting people to better understand the changing world.

What\\u2019s your data worth? www.tartle.co

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Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

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The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

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What\'s your data worth?

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