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Published: Dec. 25, 2021, 11:29 p.m.

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Do you control your data, or does your data control you?

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The internet has evolved at an unprecedented pace. It\\u2019s a massive network of individuals, corporations, and other entities that can fit in the back of your pocket. Our most prominent use of the internet is for communication\\u2014through social media, we believe we are empowered because of our extensive connections, we think that we have been given a voice because we are only on one end of the screen, sometimes shrouded in the comfort of anonymity.

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Jaron Lanier wants to challenge those beliefs.

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Jaron Lanier is a pioneer of virtual reality technology and has been in the industry since the 1980s. His involvement in the evolution of modern technology has given him rockstar status in the tech world.

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However, he\\u2019s taken a complete 180 regarding his beliefs on the growth of the internet and the direction that adjacent technologies have taken\\u2014and many of his opinions align with what TARTLE stands for.

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In this episode, Alexander McCaig and Jason Rigby engage in a light back-and-forth on a quote made by Jaron Lanier in his book entitled, Who Owns The Future?

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\\u201cThe foundational idea of humanistic computing is that provenance is valuable. Information is people in disguise, and people ought to be paid for value they contribute that can be sent or stored on a digital network.\\u201d - Jaron Lanier

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Are We Losing Our Humanity to the Internet?

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Jaron describes how the internet has journeyed down a path where human beings are all treated like machine components in one giant electronic brain. We all take our part in powering this massive brain through our interactions on the internet: we build a unique personal profile as netizens by visiting our favorite websites, shopping for goods and services, and otherwise investing plenty of time and effort navigating the digital landscape.

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The internet takes all these interactions and synthesizes it to create an all-knowing electronic brain that is capable of fulfilling all our desires. If you want to buy a certain product and start searching for it, you\\u2019ll soon get ads showing that specific item across your platforms. If you look at the websites and applications you use, your mind is trained on the function of the product and how amazing it is for technology to have reached this point.\\xa0

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We forget that everything on the internet is hoisted on the shoulders of ordinary people, like us.

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Where is the harm in this? The internet dehumanizes people and takes away our capacity to have a meaningful, authentic human experience\\u2014especially when you fall victim to the allure of social media.

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Getting the Hive Mind Out of the Gutter

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One of the most thrilling ideas of being on the internet is that at any time, you can hide behind a veil of anonymity. It\\u2019s a great development for many people: anonymity helps others speak up about experiences they were too afraid to share. For example, the #MeToo movement helped bring a voice to oppressed women across the world through anonymous posting.

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However, anonymity can also have an ugly face. It\\u2019s also enabled troll farms, fake news mills, and doxxing. In some cases, it\\u2019s endangered the lives of innocent people.\\xa0

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This is not to say that the progress we\\u2019ve made because of anonymity is invalidated with their presence. It is, however, an indication that we must do more to reign in the evolution of the internet so that it returns to being human-centered.

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Supplementing Your Social Media Cleanse With TARTLE

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In a world so interconnected with the internet, it can be difficult to change our perspective on social media\\u2014but that\\u2019s not to say that it can\\u2019t be done.

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When you have the right tools and equipment to take control of your data and turn it around, you\\u2019ll be able to notice how much you\\u2019re capable of and how much influence was taken away from you by the internet.

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That\\u2019s what TARTLE hopes to do for you.

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We offer a collaborative and transparent marketplace where everyone is compensated for the value that they contribute to the platform. You sign up, fill out a data packet, and submit it for sale to companies and causes that are important to you.\\xa0

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Your information and purchases are stored securely on the network. You are in complete control over the information you submit, the amount of work you put out, and the amount of money you receive.

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If you\\u2019re reading this, Jaron, we think TARTLE\\u2019s the platform you\\u2019re looking for. We\\u2019d love to have you on the podcast so we can discuss further:

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What\\u2019s your data worth? www.tartle.co

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TCAST is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

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The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

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What\'s your data worth?

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Find out at: https://tartle.co/

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YouTube: https://www.youtube.com/c/TARTLE

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Facebook: https://www.facebook.com/TARTLEofficial/

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Instagram: https://www.instagram.com/tartle_official/

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Twitter: https://twitter.com/TARTLEofficial

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Spread the word!

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