55 - Where HealthTech Happens

Published: July 13, 2020, 8:11 p.m.

b"This is a pretty special episode for us here at Talking HealthTech.\\xa0 I don\\u2019t have with me here today a guest, it\\u2019s just me and you for the next little bit. That\\u2019s because I got news so noteworthy, I reckon it deserves it\\u2019s own episode.\\xa0 So buckle in, and check it out.\\nBack in December 2018, so not even 2 years ago, this podcast started to fill a need in the Australian healthtech industry - to have more conversations, to promote collaboration for a more efficient healthcare system and a healthier nation.\\nWe\\u2019ve had a number of guests on the show, ranging from entrepreneurs and startups, leading clinicians, investors, software engineers and decision makers, and even members of the Australian health department.\\xa0 The positive response to the show has been beyond what I was expecting, and I\\u2019m super grateful for that.\\xa0\\xa0\\nSo now it\\u2019s time to kick it up a notch.\\xa0\\nOver the months we\\u2019ve had a lot of people ask us to help connect people in the industry, and that\\u2019s super rewarding, and we love that.\\xa0 Rather than doing those on a transaction by transaction basis, we\\u2019ve thought long and hard on how to do it in a scalable way.\\nSo we are super pumped to launch our new offering to the industry:\\xa0\\nTalking HealthTech is no longer just a podcast, it\\u2019s where healthtech happens.\\xa0\\nWhat is the big news?\\nTalking HealthTech is now a membership community and online directory of all the technical providers making healthtech solutions, healthcare providers using healthtech solutions, and supporting services who are helping make sure those solutions are created, implemented and utilised in an optimal way.\\nThink, like a \\u201cGlassdoor\\u201d or a \\u201cTrip Advisor\\u201d, or a \\u201cCompare the Market\\u201d, but for healthtech companies, and from the perspective of the Australian healthcare practitioner.\\nWe now have a brand new website, still at talkinghealthtech.com, which features the largest, most comprehensive, and engaging, online directory of healthtech providers, solutions and resources who are servicing Australian healthcare practitioners.\\xa0\\xa0\\xa0\\nDoesn\\u2019t the industry already have healthtech directories?\\nKind of.\\xa0 I guess we kind of already had healthtech podcasts when I started this show as well...\\xa0 But I looked for healthtech directories, and I just couldn\\u2019t find anything close to what I think we need in this industry today.\\xa0\\xa0\\nUntil now, we didn\\u2019t have anywhere for all the stakeholders in Australian HealthTech - so the software vendors, device manufacturers, biotech companies, telehealth providers, patient apps, consultants, IT Support companies ALL of these different players - to go to a place, other than those companies own websites, to get an informed view on how those companies stack up against their peers.\\xa0\\xa0\\nHealthtech now has a home. A place to come back to.\\xa0 A point of reference.\\nGenerally, so many of our buying decisions on a day to day now factor in online reviews.\\xa0 We trust online reviews so much more than messaging than the company's websites.\\xa0\\xa0\\nSo the new Talking HealthTech Directory is better than any other online healthtech directory you\\u2019ve seen.\\xa0 It\\u2019s way more engaging.\\nBut it\\u2019s not just about reviews and comparing either - it\\u2019s also been created as a lead generation tool for the companies who list themselves on the directory.\\xa0 So, all of these doctors, physios, nurses, the end users of all these solutions; they are searching this directory looking for the right solution for their practice.\\xa0 The site has been optimised to make it super easy for those end users to contact their preferred vendor for more information, or \\u201cget matched\\u201d to the right provider if they don\\u2019t know who they are looking for.\\xa0 When they fill out a get matched form, the lead gets presented to those companies listed under that category.\\nOur website is really nice to navigate too. Stuff is laid out in a logical way, it\\u2019s easy to ger around - hopefully you\\u2019ll want to stay on there for a bit, explore the content, and find out more about a particular company, or just peruse it and learn somet"