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b'Dr Femida Gwadry-Sridhar is the Founder and CEO of PulseInfoFrame; a company that builds collaborative communities to enable the best value healthcare and cures for cancer and rare diseases.\\xa0 As founder and CEO of PulseInfoframe, Femida has an extensive background as a pharmacist, epidemiologist and methodologist with over 25 years of experience in clinical trials, disease registries, knowledge translation, health analytics and clinical disease outcomes.\\nFemida\\u2019s brain child is a cloud-based healthcare data insights solution called Healthie which is a state of the art analytics and visualisation platform built on the backbone of a dynamic registry. Healthie enables the integration of clinical, imaging and histopathology data as well as patient reported outcomes and natural histories.\\xc2\\xa0\\xc2\\xa0\\nOver her 25 year career, Femida has obtained more than 10 million dollars in funding for research, has published in top tier journals, and worked along-side the best in the world of medicine and business.\\xa0\\nDuring this conversation, Femida chats with Pete about patient reported outcome measures, patient reported experience measures (PROMS and PREMS), clinical trials, and the use of health data.'