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b"Finding your musical niche and then understanding that you're not only a musician, but you're also a business.\\xa0 Being open to new paths and musical directions by understanding your own unique points and being able to communicate these to an audience and potential employers.\\nIn this 'Talking Flutes' podcast, Clare and Jean-Paul carry on from where they left off last week by exploring the need for the musician to understand their SWOT - Strengths, Weaknesses, Opportunities and Threats as well as the various ways they can promote themselves.\\n'Talking Flutes' and 'Talking Flutes Extra' are podcast productions by the Trevor James flute company.\\xa0 For more information visit www.trevorjamesflutes.com"