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In today's episode, we're joined by Andrew Echevarria, a Senior Software Engineer who has recently secured a role at one of the organisations people will tell you they'd most like to work for, no matter where you are in the world asking - Google.Andrew attributes part of why he secured his role to his personal brand activities online, and shares his own experiences and tips with us. He explains what he believes makes good quality content, and the traps people should avoid, as well as how to get started if you have reservations.Andrew moved to California for his new role, in what are somewhat unusual times, and he tells us about the onboarding experience he has experienced and having made the move outside of Consulting and into an end-user, he gives us his first impressions.We enjoyed hearing about what he's most looking forward to in this new chapter, and his plans for the future in terms of his online presence.Make sure you're following Andrew on LinkedIn at https://www.linkedin.com/in/andrewsfdc/ and we hope you enjoy the episode!