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Brad McLain, Designing Transformative Experiences
b'A conversation with Dr. Brad McLain about his new book "Designing Transformative Experiences." In his book, Dr. McLain leads experience designers through the methodology he developed through years of working with employees, students, corporations, museums, and nonprofit organizations like Jane Goodall\\u2019s Roots & Shoots. While you may recognize a transformative experience when you have one, do you know how to create one for the people you serve?'