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#301 O marketing e as ferramentas
A maioria dos CMOs faz uma avalia\xe7\xe3o ruim de seus times de marketing em rela\xe7\xe3o a martech. Falta foco e habilidade com ferramentas. Post do Technology Magazine: https://technologymagazine.com/articles/martech-moves-into-a-new-era-of-data-and-analytics. Apresenta\xe7\xe3o: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produ\xe7\xe3o: Tracto (https://tracto.com.br/).