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#251 Marketing x comercial: a treta e antiga
b'A falta de alinhamento entre marketing e vendas \\xe9 uma reclama\\xe7\\xe3o em muitas empresas, mas isso n\\xe3o \\xe9 nada novo. Em 2006, Philip Kotler escreveu sobre isso na Harvard Business Review. Featuring: Marilyn Carvalho, gestora de marketing com experi\\xeancia em B2B e B2C (https://www.linkedin.com/in/marilyncarvalho). Ou\\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/5dW6xTjJ28yo54vJZpBhNT. Artigo de Philip Kotler sobre marketing e vendas: https://hbr.org/2006/07/ending-the-war-between-sales-and-marketing).'