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#227 Valores seguem sendo importantes na estrategia
b'Miss\\xe3o, vis\\xe3o e valores s\\xe3o elementos de um planejamento estrat\\xe9gico, mas cuidado: eles n\\xe3o podem existir apenas para enfeitar apresenta\\xe7\\xe3o em PowerPoint. Precisam entrar na cultura da empresa. Um bom exemplo \\xe9 o Grupo Movile, \\xe0 qual pertencem gigantes como iFood, Sympla e Playkids.Featuring: Ol\\xedvia Nercessian, head de Comunica\\xe7\\xe3o do Grupo Movile (https://www.linkedin.com/in/olivianercessian). Ou\\xe7a a entrevista completa no Podcast-se: . Material did\\xe1tico do Sebrae: https://www.sebrae.com.br/Sebrae/Portal%20Sebrae/Anexos/ME_Missao-Visao-Valores.PDF.'