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#218 Tudo hoje e atrelado a dados
b'Um compilado de dados mostra que empresas que conseguem tomar decis\\xf5es baseadas em dados t\\xeam entre 7 e 8 vezes mais retorno sobre o investimento feito em marketing. Ou a sua empresa \\xe9 \\u201cdata-driven\\u201d ou corre o risco de ficar para tr\\xe1s. Criatividade ainda \\xe9 importante, mas flu\\xeancia em n\\xfameros \\xe9 a base das tomadas de decis\\xe3o.Featuring: Sandra Montes, VP de marketing da OLX (https://www.linkedin.com/in/samontes/). Ou\\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/6c9sqgStgiCidfLxkN7Zdg?si=1DAb3BW7SvKyCfywSm6nPw. Post no Invespcro: https://www.invespcro.com/blog/data-driven-marketing/.'