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#217 A causa da empresa deve conversar com negocios
b'Defender causa \\xe9 uma forma de posicionamento. Mas, como qualquer elemento de marketing, isso precisa ter rela\\xe7\\xe3o com os neg\\xf3cios. Caso contr\\xe1rio, \\xe9 campanha. Fica dif\\xedcil sustentar.Featuring: Marcelo Salgado, gerente de marketing digital do Bradesco (https://www.linkedin.com/in/msalgado). Ou\\xe7a a entrevista completa no Podcast-se: https://open.spotify.com/episode/1HovazvE6TgAg8vS0Lt7k7?si=5KnMoZVhSLGrDKHvLrAYcA. Post no Ad Exchanger: https://www.adexchanger.com/advertiser/how-brands-are-balancing-awareness-with-opportunism-in-a-time-of-crisis/.'